avin narasimhan

Nov 23 2009

What Earth Would Look Like With Rings Like Saturn

I’m a couple days late on catching this one, but it’s well worth 3 minutes of your time. So nicely done, and an awesome sight.

Enjoy.

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Nov 22 2009

It's the newness from Tay Zonday

Been a while since I’ve caught a new track from Tay, but he’s back. And, seems his production budget has been upped since his days of Chocolate Rain. Guess that Cherry Dr Pepper deal didn’t hurt too much.

Will be curious to see if the latest gains the same traction as his others. Or if the star has started to fade on Tay (which I hope it hasn’t).

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Nov 18 2009

Moment of inspiration: Charter for Compassion

Once in a while something comes along that really moves you, not necessarily because it is entirely new but sometimes because it is a reminder of something very old- and something very true. The Charter for Compassion is one such piece of inspiration. The origins of the charter started last year during an impassioned acceptance speech for the TED Prize: “On February 28, 2008 Karen Armstrong won the TED Prize and made a wish: for help creating, launching and propagating a Charter for Compassion. Since that day, thousands of people have contributed to the process so that on November 12, 2009 the Charter was unveiled to the world.”The result of the collective efforts from some great thinkers and icons in our global culture is captured in this 2 minute video of the Charter:

</object> Regardless of your religious affiliation or whether you believe at all, the idea behind it feels like something that should connect us all- the desire not to do harm in the world, or act in a way that would bring harm to others. It’s a reminder of something so fundamental for humanity. Some will certainly label this as naive or bleeding heart, but to me it’s a compelling point of view on the need for compassion in a world that all too often seems bereft of it (take, for example, a professor who believes slave labor is justified if it means he can get a cheaper DVD player).

If nothing else, it’s something inspirational in your day. Well worth a few minutes to hear the charter and spend a bit of time learning more about it. It moved me enough to want to take action, and hopefully it has a similar effect on you. If you’re interested, here’s the video from TED last year and the original wish/plea for the charter to be formed

via Fast Company

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Nov 16 2009

Implementing the lessons from planning-ness



I wanted to walk in on my first day back in the office after Planning-ness and start implementing some of the things we spent the weekend talking about.
One month later, and I’ve gotten little chance to do that (my guess is, some of my fellow planners share this pain). Sad as it may be to make this excuse, the craziness of daily business got in the way. Firedrills to be attended to, POVs that need to be written, new business decks that need to be prepared in the 24 hours before the prospective client arrives. It’s easy to make excuses.

But it’s exactly the thing I don’t want to do. I think all of us that were a part of Planning-ness would agree that daily work craziness aside, we don’t want that to get in the way of the changes we all spent so much time talking about and working on that weekend. Somehow, someway, we need to find a way to bring it to fruition. Not just for us, but for the future of the industry and for the betterment of our client relationships.

So how do we best do this? How do we balance the insanity of the daily needs of our industry while still trying to implement new tools, new processes, new ideals, new ideas, and new thinking? By no means easy, but necessary. And as I started thinking about it more, I wonder if the best way isn’t to bring (force) clients into the early process as well. Not easy, and sometimes not pleasant. But after all, no one benefits if we spend 3 weeks coming up with an evolved model for brand frameworks or a new way of thinking about the archaic ‘purchase funnel’ only to have clients shoot it down in a 1 hour meeting. Why not put some of the accountability and responsibility back on them? We’re partners, right? I know it’s naive to think every client will come along for the ride with us, but let’s imagine that this is the moment we try to convince them.

Here are a few ways I think that we could do that: Invite smart clients into the discovery phase- early.
Perhaps this is blasphemy for some. Inviting clients into the creative process? But at Planning-ness I got to participate in a fantastic session put on by the smart folks at (aptly named) SmartDesign, during which they talked to us about the fact that every research project and every discovery phase incorporates every party involved- including client, strategist, designer, etc. Bringing everyone in, and letting everyone feel some sense of ownership over the process, in my opinion, could make our whole industry process feel more collaborative, more informal, and in general just help it to work better.

Create the new brand framework (which doesn’t need to be just one model) with your clients, arm in arm.
I know agency folks get incredibly protective and territorial (even internally) when it comes to our precious creations, but it feels like it may be time to rid ourselves of that nonsense. We don’t create priceless pieces of art— we are trying to build our clients’ business. Whether that’s through sparking talk value or direct calls to action, the end is the same. If we don’t move the business needle, we failed ourselves, and we failed our clients. So it only makes sense we’re all in agreement on and working towards the same goal. If we can build the new brand model together, it can only make for a better and more collaborative relationship and experience.

Find the one client representative who will champion the idea of failing hard- then learning.
I’ve been blessed enough to work with a few individual clients (I mean people, not brands) who were willing to come along with me on collective ideas and sell through things we both knew could fail despite best intentions. But through all of our work together, and desire to succeed, they put themselves out there on behalf of us and helped sell things through, and in the end we were able to make inroads into the client org that would’ve otherwise been impossible. Have the hard conversations early, and often.
It’s not exactly easy to tell your $100 million dollar client that many of the things they’ve been doing (much of which your agency may have been telling them to do, or is currently telling them to do) is broken, but it’s necessary for change. We talk often about wanting to be business partners to our clients, and not just viewed as vendors who make ads. But if that is to be the case, then I think we need to truly act as business partners, which to me means making difficult decisions, having uncomfortable conversations, and taking tough actions. To me the earlier the hard conversations happen, the earlier we can weed out the clients who are not ready to work with us (or who we’re not ready to work with).

Stop trying to sell ideas that only work on old theories of needing massive $$$ to work
Fallon (my alma mater) built itself on the idea of ‘outsmart vs outspend’. And that was in the day when TV and print were the two biggest and really only options. So it is shocking to me that years later, when we have so many more options with which to provide value to people beyond spending a ton of money shouting more and more loudly, many agenices are still choosing to do the latter. Let’s actually try living the idea of doing lots of little things that build up to a bigger point of view. Let’s finally stop with the BS. I have no delusions about things changing overnight, or even next month, or even in the next 6 months. But I think we can all agree, planners or not, that things are not working in anyone’s definition as of this moment. What I do hope is that next year at this time, whether we’re all gathered again at Planning-ness or at that other planning conference, that we can all point to clear pieces of evidence that show what we did on that weekend in October 2009 planted the seeds of change for an industry.

I hope that we all can look back at the year behind us and feel like we, at least in some way, were successful at making some new things happen.

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Nov 15 2009

Newsweek Counts Down the Past 10 Years in 7 Minutes

Just caught this over on Citizentube (which incidentally is another great source I just started keeping regular tabs on). Nice cultural roundup of the last 9 years (though obviously the chorus is already sounding off on the moments that may have been missed, but that’s bound to happen).

Good for what it is, and the picture it paints of the journey we’ve taken over the past few years, as well as hinting at where we are headed. Worth 7 minutes.

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Nov 09 2009

Toobla: Visual Bookmarking + Easy Sharing

I’m always on the lookout for new ways of organizing/filing/sharing the stuff I come across. Delicious and my reader continue to be my primary ways of doing so, but I think anyone who uses them would agree that there is still something to be desired. And while I might not straight replace them in the near term, doesn’t mean I can’t add some supplemental services here and there.

Not sure if Toobla will prove to be one such service, but one of the more interesting visual organizers I’ve seen recently. Mashable does a nice job of summing up the services elevator pitch:

You can create custom folders that you can store anything you want in — web pages, embedded videos or web apps, photographs, flash games — and then make those collections public or keep them for yourself.

Toobla has a list of the most popular shared folders on its site in various categories full of content that you can view. Clicking on a link will take you to a page, but clicking on a video or audio file (or other embedded content) will display the content right inside Toobla.

Worth a read of the full review. Love that it organizes visually rich content in an equally visually interesting and engaging way. Raises the ease of use factor significantly when compared to combing through page after page of text links and endless tag clouds. And with the stamp of the mashable ‘spark of genius’ series, I guess that’s enough to give it a serious shot.

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Nov 04 2009

Purdue trying new approach to the classroom with Hotseat

Given that I went to Indiana, it is very difficult for me to give Purdue credit for anything. That said, now that I’m not actually in school anymore, I guess I can force myself to step back and recognize innovation when I see it.

The school just launched Hotseat, a new approach to engaging students in classroom discussions by embracing real-time interaction through twitter, facebook, and texting. Academia has for one reason or another been pretty slow at times to embrace technology and new ways of interaction and connecting that the social web allows, so it’s pretty uplifting to see a true step towards changing the way teaching and the educational system work, and how they may evolve to better fit into the 21st century.

It’s a pilot program for now, but if it takes off and is successful with students (and, importantly, faculty are able to adjust to getting not-always-positive feedback in real time), then I hope it’s something that would eventually spread to other schools in some form or another.

Anyone know of any other universities (or even high schools for that matter) trying out something similar?

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Oct 27 2009

Spur-- a discussion and video series about planning

Spur is a new series out of Redscout that puts some perspective on the world of planning at agencies as it is now, and thoughts on where it needs to go. Timing is particularly good coming out of Planning-ness a couple weeks back, and hopefully will spark similar interest and dialogue about all of the things we need to change.

This teaser video is a good start to the series. Think the closing quote from Dan Cherry at Anomaly might some up the change we’re all looking for in this industry best: “if you have a point of view on the strategy and the plan, why the hell wouldn’t you be involved in the doing?”

Eager to see how the rest of the series unfolds.

A few more details:

Contributors

  • Douglas Atkin, Writer; Partner & Chief Community Officer of MeetUp.com
  • Devika Bulchandani, Chief Strategy Officer; McCann Erickson
  • Dan Cherry, Managing Partner, Director of Brand Strategy; Anomaly
  • Piers Fawkes, Founder; PSFK
  • John Gerzema, Chief Insights Officer; Young & Rubicam
  • Heidi Hackemer, Senior Planner; BBH
  • Robin Hafitz, Chief Strategic Officer; Kirshenbaum Bond Senecal & Partners
  • Sally Jones, Founder; Tangerine
  • Gareth Kay, Director of Digital Strategy; Goodby & Silverstein
  • Hank Leber, Founder; Agency Nil and Associate Planner, McKinney
  • Domenico Vitale, Founder; People, Ideas & Culture
  • Freya Williams, Global Planning Director; Ogilvy Earth
  • Paul Woolmington, Founding Partner; Naked Communications NY, Global Partner of Naked Communications

And upcoming topics:

  • Tuesday, November 3: Is Planning Impotent? Overcoming Account Planning’s Identity Crisis
  • Tuesday, November 17: What Makes a Good Planner? Talent Specs and Extra Credit
  • Tuesday, December 1: Are We Just Glorified Researchers? The Myth of the “Voice of the Consumer”
  • Tuesday, December 15: What is the Real Value of Planning? Agency Politics and Client Perceptions
  • Tuesday, January 5: What is the Future of Planning? Thinking as Doing

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Oct 26 2009

Which Religion Should You Follow?

While exploring the new (at least new to me unless I just missed it before) ‘popular items’ aggregator feed on my Reader, came across another one of life’s complex issues boiled down into a flowchart. This is one of the better ones I’ve seen in a while, though surprisingly I haven’t seen it bouncing around in other feeds yet.

Some good Monday morning/afternoon enjoyment.

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Oct 22 2009

Rethinking research (recap from Planning-ness work session)

For those who weren’t able to attend Planning-ness in San Francisco last weekend, Adrian has posted a great recap (complete with decks and videos of our presentations) from the session he and Rob organized around creating planning’s new tools (from the brief, to research, to awards). After Adrian and Rob tee’d things up, they broke us out into small groups to come up with one new tool. Lots of smart thinking, smart people, and overall one of the most energetic and exciting sessions of the conference.

Our group took on the task of taking the idea behind the conference— do vs talk— and applying it to the way we do research. Our thought was to create a tool or system that makes research a more active, fluid, and dynamic process, rather than the slow moving dinosaur that it is now (weeks to write questionnaires and surveys, weeks to approve, weeks to field, weeks to report, $100’s of thousands of dollars, for the same blah powerpoint decks). From conversation and sentiment tracking tools many of us are using for free online, to quantitative research, to qualitative— finding a way to take it all and create one simple dynamic, fluid, fast system that addresses the many research needs we often have could lead to a very different way of working. Perhaps most importantly, we felt that this would have major impact on how and when we brief— which lead to the idea of micro briefs, an ongoing, constantly changing and truly collaborative creative process.

We were up against the clock and had just a few minutes to slap some slides together to guide the argument, but here’s where we got to: </object><div style=”font-size:11px;font-family:tahoma,arial;height:26px;padding-top:2px;”>View more <a style=”text-decoration:underline;” href=”http://www.slideshare.net/“>presentations</a> from <a style=”text-decoration:underline;” href=”http://www.slideshare.net/zeusjones“>Zeus Jones</a>.</div></div>

And in the spirit of shameless self promotion, here’s the video of me attempting to coherently present our groups collective efforts: </object>

We had 30 minutes to come up with the idea and write it up for the breakout presentations, so not exactly my most polished delivery ever. But hey, we were presenting an idea about not needing to be perfect the first go around, living in beta, trying lots of stuff and seeing what works, so I guess it’s ok :-) Well worth your time to check out all of the presentations and ideas that were presented, they are a fantastic start to figuring out what the new planner tools could be. Now comes the hard part of implementing them at our respective agencies (and with clients). I’ve never walked away from a conference feeling like I had tangible things to work on when I got back to the office on Monday, but this was truly a unique event. But, I already rambled on about that in an earlier post.

Thanks to Adrian, Rob for a great, productive and inspirational session. Fair to say everyone thought it was a great close to a great conference.

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