(Full disclosure, the professor in question who invited me is my father, and I’m still not sure if I deserved the privilege on my own merits. But was glad to get the chance to meet and speak with some future clients).

Basically, the seminar series is designed to bring more industry people into the classroom, and provide lessons of both success and failure for MBA students. Sessions so far have ranged from how to develop brand strategy, to how to manage agency-client relationships. Specifically the session I was asked to speak at revolved around what role digital platforms can play for brands. Obviously something I’m kind of interested in, but I have to admit I am always more nervous to speak in front of students than I am in front of executives.

Anyway, I tried to approach the session by providing a few broad principles/guidelines/themes based on stuff I’ve learned and done, stuff others have done, stuff I’ve shamelessly stolen from people far smarter than me (though I tried to credit you when I did, please don’t hate me if I missed something). I originally planned to talk about 5 such themes, but the night before I called an audible and cut it to 3 due to time constraints. But, I’ve included all 5 in the deck below should you be curious. Don’t think any of it is revolutionary, but more so I hoped to give the class some ideas they could act on in the near future when they get the chance to put class lessons to action in internships or full-time jobs. And so, with that long-winded introduction…would love to hear any thoughts/feedback/comments/criticism/insults/etc.

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