avin narasimhan

often rambling, but hopefully always interesting

Posts tagged brandstrategy

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Pre-Holiday Reading: Most Contagious 2010

The latest installment of Contagious Magazine’s ‘Most Contagious’ is out, and always is full of inspiring ideas and work. Particularly enjoyed section 08 on Gaming, and not surprisingly, Angry Birds gets its fair share of time (hate it or love it, it’s hard to deny that it’s taken hold of an unhealthy amount of many people’s time).

Full pres is worth a few minutes of your time, and definitely one to keep on hand for quick reference.

via slideshare.net

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Filed under accountplanning branding brands brandstrategy contagious contagiousmagazine digitalculture innovation mostcontagious2010 technology trends whatsnext

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Pre-Holiday Reading: Most Contagious 2010

The latest installment of Contagious Magazine’s ‘Most Contagious’ is out, and always is full of inspiring ideas and work. Particularly enjoyed section 08 on Gaming, and not surprisingly, Angry Birds gets its fair share of time (hate it or love it, it’s hard to deny that it’s taken hold of an unhealthy amount of many people’s time).

Full pres is worth a few minutes of your time, and definitely one to keep on hand for quick reference.

via slideshare.net

Posted via email from avin narasimhan | Comment »

Filed under accountplanning branding brands brandstrategy contagious contagiousmagazine digitalculture innovation mostcontagious2010 technology trends whatsnext

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Results Are In: 2010 Planner Survey

Yet another great + revealing pack of planner stats from Heather LeFevre.

Particularly like the addition of a fairly robust section on freelance planners and their thoughts on the pros/cons. Gives you something to think about if you’ve tossed around the idea as I have.

Also a bit frustrating to see that the largest part of planner work, 73%, seems to be around print ads. Reading all of our collective tweets and bloggery you’d think that picture would be much different, but I suppose we’re getting there.

Definitely worth checking out the full report, as always. Thanks again for another great survey Heather.

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#greatpresentationsof2010: Starbucks On Social Strategy

This deck (and video of the keynote, included below) have been making the rounds over the past few days, but thought it was worth sharing here as well (and a semi-decent way to break a new business induced post drought, I suppose). Concise and to the point, but probably the most important idea to me comes on slide 10:

Social fits within a larger digital, and integrated strategy

Simple and intuitive as that seems, to me that is a point that is so often missed and/or forgotten. I think far too often it seems people are still looking for some kind of ‘social media silver bullet’, planned for (or rather, not really planned for) in a silo outside of larger brand strategy. Great to see a brand like Starbucks giving a simple reminder that without a more holistic approach, in which all aspects of the business are aligned around a common point of view and purpose in the world, success isn’t likely to follow. Worth 20 or so minutes of your time to watch the actual presentation as well.

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