Posts tagged creativity
Posts tagged creativity
Planner’s career paths today, and their reach beyond agency walls.
What a planner’s path was, circa 10 - 15 years ago.
(A completely arbitrary timeframe, and there are a lot of assumptions here, so call me on it as you see fit). Seems like planners then had few chances to connect with or collaborate with other planners beyond the 4 walls of the agency within they worked at that given time. Young planners were rarely exposed to the broader planning world, maybe once a year at the 4A’s conference, but other than that, it seems pretty limited. There was little chance to share thinking or ideas that extended beyond current client work with a broader peer group, unless you were a heavy hitter at director level or above. And I have to imagine that made most initial career moves pretty incremental, since only a small group knew how you thought or what you might have to offer.
And beyond planning, it feels like a big benefit to agencies.
From personal to collective- the effect on planning itself.
Beyond just changing the career path, feels like something else happened. I clearly remember times a few years ago when I was given the figurative pat on the head and a knowing smirk by agency/client folks alike for suggesting such ludicrous things as a company having a blog or, god forbid, tweeting about stuff. I’m sure many of you have experienced the same, and it goes without saying it’s not a great feeling. My point in mentioning that is I really believe planners have kept each moving forward, helped keep each other motivated in the face of adversity, and we’ve kept each other progressive in part by our constant connection to one another. I imagine most of our departments are quite small, and we’re all so busy, but the outlet we have to the larger planner crowd I think keeps many of us going (I know it’s a huge part of my day, and how I decompress amidst the madness) and serves as a key source of inspiration. Not to mention that we now have access to a free gold mine of insights and information, from incredibly smart people all around the world.
This has to be one of the best mashups I’ve seen in a long time. From the talented people at smallpoppy, very well done and the timing is brilliant. Good thing is they had plenty of material to choose from, not just Gibson’s rants but also from the 180+ videos coming out of the brilliant Old Spice responses idea. Parodies often tear down a brand but in this case Old Spice can be happy they’re the hero while Gibson takes the heat (as he should). Enjoy.
Last week, I finally got around to backing Bud Caddell’s excellent idea for a new book, The Bucket Brigade. Seems like everyone has weighed in at some point or another with their thoughts on why they are backing it and why the idea makes all the sense in the world, so I won’t spend time repeating what others far smarter than I have said in far smarter ways.But what I did want to take the time and mention is why I decided to up my pledge from sponsor to editorial board level. I think Tim said it best in his recent post, the reason this project seems to have sparked so much interest is that it is tapping into our collective desire to do something, rather than just talk about it. And let’s face it, there’s always a reason to put off doing something like this. Too busy with our day jobs, not enough time in the day, not sure where to get started, and on and on. There will always be one. But thanks to Bud, the chance to get together with a bunch of insanely brilliant people and really do something interesting in the world is a reality, not just a theory. And I for one am incredibly excited at the possibilities. Congrats to Bud on all of the support he’s received, and thanks to everyone who has also decided to get involved. Can’t wait to see and be a part of what happens. And if you haven’t joined the crew yet, you’ve still got a few days left to become a backer.
We’ve all been hearing and talking about the brilliance of Old Spice’s latest effort today, so I’ll try not to add to much to the echo chamber right now. But I just caught this vid that I think says a lot— taking the time to make a personal response even to a comment that was removed? Priceless.
Job very well done to all involved, though clearly you already knew that. Amazing.via youtube.com
Great presentation from Jasmin Cheng over at Twist Image. Clearly lays out some of the major issues around creative briefs many of us are dealing with today and some ideas around how to fix them. Particularly agree with point 6— I’ve always found the end result is better when briefs are created collaboratively with input from multiple sources. Sometimes far easier said than done (ok almost all of the time), but doesn’t mean we should stop striving for the best environment possible.
Well worth a read, full of quotes and ideas from smart people across the industry.
The latest in the generally great Search Stories series from Google. And another great example of the enduring power of film in creating and sharing stories. While I’m not a father and perhaps can’t relate exactly to the tension and emotion being conveyed, think it’d be hard not to feel something from this no matter who you are.
Well done, yet again.
Just the latest in a string of awesomeness from Uniqlo. It’s not often that banner ads do something other than clutter up and derail user experience on your site. While you could argue even this example is still a bit noisy, can’t argue the fact that it appears to have worked, and clearly added to rather than taking away from site experience.
Nice example of rethinking an experience that many people have written off. And showing that an idea doesn’t always have to be overproduced or epically done to be successful.