(found via @agencyspy) Interesting project from 99Designs and Genius Rocket. Agree with where they are coming from— I’ve often felt that the label crowdsourcing has become so overused and so weighed down with baggage, that people often seem to react as much to the word these days as they do to the concept behind it. I’m not sure renaming it is really going to solve the underlying issues many people have with crowdsourcing on principle (whether for or against), but if nothing else, perhaps rethinking the name is a good way to start a discussion around what exactly the role of it could/should be and how/when it can be used most effectively. And, of course, how it can sound less like a fluffy, marketing-ese buzzword, and more like an actual workable process.
