avin narasimhan

often rambling, but hopefully always interesting

Posts tagged design

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TedTalks: The Beauty + Power Of Data Visualization

Seems like everyday there is someone offering up the latest infographic of the day or a new take on data visualization to wow your senses. But, not surprisingly, this Ted Talk courtesy of David McCandless is quite an amazing and inspiring display of data visualization unlike most others. Particularly impressed with the selection of data sets he works through (from media interest in violent video games, to $ figures randomly thrown out in news reports that are meaningless without context).

Well worth 15 minutes of your day. And a nice dose of inspiration for the next time you need to present absurd amounts of data in a way that won’t put everyone but you to sleep.

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Filed under datavisualization design digitalculture innovation inspiration socialweb tedtalks visualweb webculture

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How Not To Suck At Banner Ads— Uniqlo Breaks It Down

Just the latest in a string of awesomeness from Uniqlo. It’s not often that banner ads do something other than clutter up and derail user experience on your site. While you could argue even this example is still a bit noisy, can’t argue the fact that it appears to have worked, and clearly added to rather than taking away from site experience.

Nice example of rethinking an experience that many people have written off. And showing that an idea doesn’t always have to be overproduced or epically done to be successful.

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Filed under bannerads branding brands creativity design digitalculture innovation uniqlo userexperience whatsnext

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Tapping The Crowd To Rename Crowdsourcing

(found via @agencyspy)

Interesting project from 99Designs and Genius Rocket. Agree with where they are coming from— I’ve often felt that the label crowdsourcing has become so overused and so weighed down with baggage, that people often seem to react as much to the word these days as they do to the concept behind it. I’m not sure renaming it is really going to solve the underlying issues many people have with crowdsourcing on principle (whether for or against), but if nothing else, perhaps rethinking the name is a good way to start a discussion around what exactly the role of it could/should be and how/when it can be used most effectively. And, of course, how it can sound less like a fluffy, marketing-ese buzzword, and more like an actual workable process.

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Filed under 21stcenturybusiness adagencydeathwatch branding brands collaboration creativity crowdsourcing design evolutionofmarketing globalcommunity specwork trends whatsnext wisdomofthecrowd

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Puma + Fuseproject = Clever Little Bag

Another fantastic example of an idea that can be advertised vs an advertising idea. Perhaps Puma isn’t the first to address this issue, but I have to admire a big(ish) shoe brand taking a stand and acknowledging that there must be a better way than the status quo.

(caught via @lukeiscrazyman)

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Filed under adagency bakedin branding brands creativity design ecodesign ideasthatdo marketingasaservice puma strategy whatsnext