Posts tagged facebook
avin narasimhan
often rambling, but hopefully always interesting
Map Of The Social Web: 2007 - 2010
The smart folks over at Flowtown have recreated the original map of the social web for today’s current digital landscape. Interesting to put them next to each other- not surprisingly, it’s quite literally a different world. Wonder if we’ll see the same total shift in another 3 years. Probably a safe guess, and a good reminder that what’s important isn’t the hot item of the day on the social web, but rather understanding the underlying behaviors + motivations driving it. Social web circa 2007:
And in 2010:
urdoingitwrong: tripadvisor and facebook connect
Happy to see that TripAdvisor had incorporated Facebook Connect functionality….at least until I tried to connect.
Forcing me to sign up for your site, before I can use fb connect? Whole point of it is to simplify the signup process and quickly get the user into the site experience. At the least, I should be able to connect with facebook first, then perhaps add a couple details (if I choose to). I love tripadvisor, and so I was actually quite surprised to see something like this.
Sorry but….ur doin it wrong.2010 State Of The Interwebs
via mashable.com
This is a must watch. You’ve prob come across some of these stats at random, but the collective power in one place is quite stunning.
Awesome work Jesse.
80 million farmers and counting— meaningful or meaningless?
While the jokes and parodies continue to grow in number by the day, so too do the number of people on facebook actively tending to their farms. Definitely not saying that it’s here to stay forever, but Farmville (and other social games like it) do seem to point to the further simplification and mainstreaming of gaming culture, which to me is the interesting part.
The Wii took the first major step, with games that centered on the social experience first and graphics/flash second. The iPhone (and other smartphones) have further made gaming a part of everyday life, less of an all-consuming experience and more bits of enjoyment and distraction throughout the day. And games like Farmville, at least based on current usage, seem to further suggest that for many people gaming is becoming less of a thing in and of itself, and more and more incorporated into other life activities. Perhaps the term ‘gaming’ itself may soon become an inadequate term for the actual behavior, as it increasingly becomes built into other moments and interactions. Farmville could easily fade away in a few months (perhaps very likely as we move on to something else), but to me the bigger point is about where gaming is going, and how ubiquitous it is becoming in so much of our lives. And as we continue down that path, seems like a lesson for brands too— a shift towards creating little bits of value that make people’s day better, rather than a sole focus on big, disruptive, dramatic experiences that seem exciting to the agency world, but not so much to everyone else. Thoughts? Agree/disagree? I may be a bit too hopped up on cold meds at the moment, but feels like theres something interesting here.Data Visualization: facebook at age 6
Awesome infographic pulled together by the always smart @msaleem showing not just how much facebook has grown but also how pervasive it has become in the daily lives of so many.
One stat tucked quietly away near the bottom of the graphic is one that I’ve always felt was overlooked by many brands and marketers— 3.5 million events created per month. Often it feels like facebook is treated as a silo that exists only online, but the potential for creating interesting experiences offline that start on facebook is tremendous. Offline and online are increasingly the same, just facets of life, so makes sense for brands to start treating them as such.
via mashable.com
