avin narasimhan

often rambling, but hopefully always interesting

Posts tagged infographic

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Map Of The Social Web: 2007 - 2010

The smart folks over at Flowtown have recreated the original map of the social web for today’s current digital landscape. Interesting to put them next to each other- not surprisingly, it’s quite literally a different world. Wonder if we’ll see the same total shift in another 3 years. Probably a safe guess, and a good reminder that what’s important isn’t the hot item of the day on the social web, but rather understanding the underlying behaviors + motivations driving it. Social web circa 2007:

And in 2010:

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Infographic: Brands With The Most Social Employees

Interesting bit of data (and visualization) from Flowtown. Guess it’s not all too surprising that Microsoft checks in at the top spot given the size of their workforce and the obvious connectivity (in fact I’d be surprised if their employees weren’t at least somewhat connected and networked).

Would be even more interesting if we were able to see this broken down by dept or function. Is it all marketing folks tweeting and trying to make sure their social profile is up to par? Or are customer service, PR, operations, sales etc also engaged and using it to drive business? Social employees is one thing, but social employees who are actually empowered and using their activity to engage customers and potential customers would say quite a bit more about the company and it’s culture.

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Filed under community connections culture data datavisualization infographic research socialbrand socialweb statistics visualweb whatsnext

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Data Visualization: facebook at age 6

Awesome infographic pulled together by the always smart @msaleem showing not just how much facebook has grown but also how pervasive it has become in the daily lives of so many.

One stat tucked quietly away near the bottom of the graphic is one that I’ve always felt was overlooked by many brands and marketers— 3.5 million events created per month. Often it feels like facebook is treated as a silo that exists only online, but the potential for creating interesting experiences offline that start on facebook is tremendous. Offline and online are increasingly the same, just facets of life, so makes sense for brands to start treating them as such.

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Filed under branding brands community connections culture data datavisualization engagement facebook infographic research socialweb statistics trends visualweb