avin narasimhan

often rambling, but hopefully always interesting

Posts tagged research

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Results Are In: 2010 Planner Survey

Yet another great + revealing pack of planner stats from Heather LeFevre.

Particularly like the addition of a fairly robust section on freelance planners and their thoughts on the pros/cons. Gives you something to think about if you’ve tossed around the idea as I have.

Also a bit frustrating to see that the largest part of planner work, 73%, seems to be around print ads. Reading all of our collective tweets and bloggery you’d think that picture would be much different, but I suppose we’re getting there.

Definitely worth checking out the full report, as always. Thanks again for another great survey Heather.

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Infographic: Brands With The Most Social Employees

Interesting bit of data (and visualization) from Flowtown. Guess it’s not all too surprising that Microsoft checks in at the top spot given the size of their workforce and the obvious connectivity (in fact I’d be surprised if their employees weren’t at least somewhat connected and networked).

Would be even more interesting if we were able to see this broken down by dept or function. Is it all marketing folks tweeting and trying to make sure their social profile is up to par? Or are customer service, PR, operations, sales etc also engaged and using it to drive business? Social employees is one thing, but social employees who are actually empowered and using their activity to engage customers and potential customers would say quite a bit more about the company and it’s culture.

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Filed under community connections culture data datavisualization infographic research socialbrand socialweb statistics visualweb whatsnext

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Infographic: trends in job losses, from 2008 to today

I’ll resist going into any additional political commentary, and just let this speak for itself. As Fast Company rightly puts it, “sometimes a strong, simple infographic says more than words can”.

Not all pleasant, to say the least, but a good sign of where things are going.

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Infographic: overview of our floral economy

I seem to be on an infographic kick lately, but I suppose that’s not a bad thing. Nice one here by the awesome folks at Mint, appropriately right as we head into the weekend of that Hallmark Holiday everyone either loves or hates, with little in between.

Not all of it incredibly surprising but there was one bit that I found intriguing— in the 4th graph (v-day activities), household participation in buying gift cards is almost as high as buying flowers. Really? Doesn’t exactly scream thoughtful, does it. Would be curious to see how this has trended in the past few years. Perhaps a broader sign that people are less and less willing to put as much thought into the occasion?

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Filed under culture data datavisualization giftgiving holidays infographics research socialweb statistics valentinesday vday visualization visualweb

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Data Visualization: facebook at age 6

Awesome infographic pulled together by the always smart @msaleem showing not just how much facebook has grown but also how pervasive it has become in the daily lives of so many.

One stat tucked quietly away near the bottom of the graphic is one that I’ve always felt was overlooked by many brands and marketers— 3.5 million events created per month. Often it feels like facebook is treated as a silo that exists only online, but the potential for creating interesting experiences offline that start on facebook is tremendous. Offline and online are increasingly the same, just facets of life, so makes sense for brands to start treating them as such.

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Filed under branding brands community connections culture data datavisualization engagement facebook infographic research socialweb statistics trends visualweb

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Toobla: Visual Bookmarking + Easy Sharing

I’m always on the lookout for new ways of organizing/filing/sharing the stuff I come across. Delicious and my reader continue to be my primary ways of doing so, but I think anyone who uses them would agree that there is still something to be desired. And while I might not straight replace them in the near term, doesn’t mean I can’t add some supplemental services here and there.

Not sure if Toobla will prove to be one such service, but one of the more interesting visual organizers I’ve seen recently. Mashable does a nice job of summing up the services elevator pitch:

You can create custom folders that you can store anything you want in — web pages, embedded videos or web apps, photographs, flash games — and then make those collections public or keep them for yourself.

Toobla has a list of the most popular shared folders on its site in various categories full of content that you can view. Clicking on a link will take you to a page, but clicking on a video or audio file (or other embedded content) will display the content right inside Toobla.

Worth a read of the full review. Love that it organizes visually rich content in an equally visually interesting and engaging way. Raises the ease of use factor significantly when compared to combing through page after page of text links and endless tag clouds. And with the stamp of the mashable ‘spark of genius’ series, I guess that’s enough to give it a serious shot.

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Filed under community research socialbookmarking socialweb virtuality virtualorganization visualbookmarking visualweb

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Purdue trying new approach to the classroom with Hotseat

Given that I went to Indiana, it is very difficult for me to give Purdue credit for anything. That said, now that I’m not actually in school anymore, I guess I can force myself to step back and recognize innovation when I see it.

The school just launched Hotseat, a new approach to engaging students in classroom discussions by embracing real-time interaction through twitter, facebook, and texting. Academia has for one reason or another been pretty slow at times to embrace technology and new ways of interaction and connecting that the social web allows, so it’s pretty uplifting to see a true step towards changing the way teaching and the educational system work, and how they may evolve to better fit into the 21st century.

It’s a pilot program for now, but if it takes off and is successful with students (and, importantly, faculty are able to adjust to getting not-always-positive feedback in real time), then I hope it’s something that would eventually spread to other schools in some form or another.

Anyone know of any other universities (or even high schools for that matter) trying out something similar?

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Filed under community culture education innovation purdue research socialweb whatsnext

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Rethinking research (recap from Planning-ness work session)

For those who weren’t able to attend Planning-ness in San Francisco last weekend, Adrian has posted a great recap (complete with decks and videos of our presentations) from the session he and Rob organized around creating planning’s new tools (from the brief, to research, to awards). After Adrian and Rob tee’d things up, they broke us out into small groups to come up with one new tool. Lots of smart thinking, smart people, and overall one of the most energetic and exciting sessions of the conference.

Our group took on the task of taking the idea behind the conference— do vs talk— and applying it to the way we do research. Our thought was to create a tool or system that makes research a more active, fluid, and dynamic process, rather than the slow moving dinosaur that it is now (weeks to write questionnaires and surveys, weeks to approve, weeks to field, weeks to report, $100’s of thousands of dollars, for the same blah powerpoint decks). From conversation and sentiment tracking tools many of us are using for free online, to quantitative research, to qualitative— finding a way to take it all and create one simple dynamic, fluid, fast system that addresses the many research needs we often have could lead to a very different way of working. Perhaps most importantly, we felt that this would have major impact on how and when we brief— which lead to the idea of micro briefs, an ongoing, constantly changing and truly collaborative creative process.

We were up against the clock and had just a few minutes to slap some slides together to guide the argument, but here’s where we got to: </object><div style=”font-size:11px;font-family:tahoma,arial;height:26px;padding-top:2px;”>View more <a style=”text-decoration:underline;” href=”http://www.slideshare.net/“>presentations</a> from <a style=”text-decoration:underline;” href=”http://www.slideshare.net/zeusjones“>Zeus Jones</a>.</div></div>

And in the spirit of shameless self promotion, here’s the video of me attempting to coherently present our groups collective efforts: </object>

We had 30 minutes to come up with the idea and write it up for the breakout presentations, so not exactly my most polished delivery ever. But hey, we were presenting an idea about not needing to be perfect the first go around, living in beta, trying lots of stuff and seeing what works, so I guess it’s ok :-) Well worth your time to check out all of the presentations and ideas that were presented, they are a fantastic start to figuring out what the new planner tools could be. Now comes the hard part of implementing them at our respective agencies (and with clients). I’ve never walked away from a conference feeling like I had tangible things to work on when I got back to the office on Monday, but this was truly a unique event. But, I already rambled on about that in an earlier post.

Thanks to Adrian, Rob for a great, productive and inspirational session. Fair to say everyone thought it was a great close to a great conference.

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Filed under community newmarketingtools oldvsnew planningness planningtools research socialweb strategy whatsnext zeusjones

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New marketing tools (recap from Planning-ness work session)

For those who weren’t able to attend Planning-ness in San Francisco last weekend, Adrian has posted a great recap (complete with decks and videos of our presentations) from the session he and Rob organized around creating planning’s new tools (from the brief, to research, to awards). After Adrian and Rob tee’d things up, they broke us out into small groups to come up with one new tool. Lots of smart thinking, smart people, and overall one of the most energetic and exciting sessions of the conference.

Our group took on the task of taking the idea behind the conference— do vs talk— and applying it to the way we do research. Our thought was to create a tool or system that makes research a more active, fluid, and dynamic process, rather than the slow moving dinosaur that it is now (weeks to write questionnaires and surveys, weeks to approve, weeks to field, weeks to report, $100’s of thousands of dollars, for the same blah powerpoint decks). From conversation and sentiment tracking tools many of us are using for free online, to quantitative research, to qualitative— finding a way to take it all and create one simple dynamic, fluid, fast system that addresses the many research needs we often have could lead to a very different way of working. Perhaps most importantly, we felt that this would have major impact on how and when we brief— which lead to the idea of micro briefs, an ongoing, constantly changing and truly collaborative creative process.

We were up against the clock and had just a few minutes to slap some slides together to guide the argument, but here’s where we got to: </object><div style=”font-size:11px;font-family:tahoma,arial;height:26px;padding-top:2px;”>View more <a style=”text-decoration:underline;” href=”http://www.slideshare.net/“>presentations</a> from <a style=”text-decoration:underline;” href=”http://www.slideshare.net/zeusjones“>Zeus Jones</a>.</div></div>

And in the spirit of shameless self promotion, here’s the video of me attempting to coherently present our groups collective efforts: </object>

We had 30 minutes to come up with the idea and write it up for the breakout presentations, so not exactly my most polished delivery ever. But hey, we were presenting an idea about not needing to be perfect the first go around, living in beta, trying lots of stuff and seeing what works, so I guess it’s ok :-) Well worth your time to check out all of the presentations and ideas that were presented, they are a fantastic start to figuring out what the new planner tools could be. Now comes the hard part of implementing them at our respective agencies (and with clients). I’ve never walked away from a conference feeling like I had tangible things to work on when I got back to the office on Monday, but this was truly a unique event. But, I already rambled on about that in an earlier post.

Thanks to Adrian, Rob for a great, productive and inspirational session. Fair to say everyone thought it was a great close to a great conference.

Posted via email from avin narasimhan | Comment »

Filed under community newmarketingtools oldvsnew planningness planningtools research socialweb strategy whatsnext zeusjones