0 notes August 3, 2010 #greatpresentationsof2010: Starbucks On Social Strategy This deck (and video of the keynote, included below) have been making the rounds over the past few days, but thought it was worth sharing here as well (and a semi-decent way to break a new business induced post drought, I suppose). Concise and to the point, but probably the most important idea to me comes on slide 10: Social fits within a larger digital, and integrated strategy Simple and intuitive as that seems, to me that is a point that is so often missed and/or forgotten. I think far too often it seems people are still looking for some kind of ‘social media silver bullet’, planned for (or rather, not really planned for) in a silo outside of larger brand strategy. Great to see a brand like Starbucks giving a simple reminder that without a more holistic approach, in which all aspects of the business are aligned around a common point of view and purpose in the world, success isn’t likely to follow. Worth 20 or so minutes of your time to watch the actual presentation as well. Posted via email from avin narasimhan | Comment » Filed under accountplanning branding brands brandstrategy coffeeculture community creativity innovation socialstrategy starbucks strategy whatsnext
